From the brand packaging marketing road, to see how all kinds of capital to seize the consumer market.
Release time:
2018-06-28
For enterprises, brand LOGO is as important as private business cards. It is not only related to the first impression left, but also conveys important product information all the time. The outer packaging of the product is like an exquisite coat. As the saying goes: people rely on clothes and horses rely on saddles. The gorgeous appearance of the product can not only make people shine, but also highlight the unique personalized characteristics of the brand. And leave a deep impression.
However, although many brands know the way well and know the importance of creating a good external image of the brand to an enterprise, it is inevitable that they can not be implemented easily, resulting in the products no matter how good they are, they can not pry the consumer market, and there is no response from consumers. No matter which brand such a thing happens, it will undoubtedly be very embarrassing.
In fact, many brands have made great efforts in packaging and have achieved success. Take the most common example, such as Pepsi. Everyone knows that Pepsi will launch limited cans almost every once in a while, and the purpose is to "change the face" to attract more people. In the view of Pepsi Group, the classics must continue, but it is also essential to bring forth the new. Otherwise, what should we take to compete with our peers in today's serious homogenization of products?
Nongfu Spring has been doing this all the time, which is also the overlord of mineral water. Among its many marketing strategies, the most eye-catching is to launch zodiac bottles as scheduled every year to attract consumers' attention.
However, this is nothing. Compared with the Japanese tea brand Moogy, which launches 8 brand-new outer packaging designs every season on average, it is nothing. It is reported that packaging marketing is one of the most mainstream marketing methods of Moogy brand, so new packaging will be introduced every season. Not only that, they will also give each model a catchy name. Therefore, whenever a new model is listed, it will be like a fashion show. Its brand concept of "different packaging represents different moods every day" is passed on, making many collectors infatuated with it and unable to control themselves.
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